When I heard that Target would be unveiling this new modern, simple, mid-century, stylish, afforable line of furniture (yes, all of those adjectives), I became quite anxious to see what they were offering. It's been a long time since I've been this excited about the debut of a new line of products from a major brand. Well, there is Fenty Beauty, but besides that. I think you get my drift here. Project 62 is basically everything I've wished for in my prayers.
The main thing I love about this line (and you will too, I'm sure) is that it looks a lot more expensive than it is. If you're anything like me, you love switching up your accent pieces every few months (or every season) to give the space a fresh feel. With Project 62, you can do just that without breaking the bank. Just off the aesthetic alone, it's giving me West Elm vibes without the West Elm prices (don't tell West Elm I said that; I love them too). I'd say that's a win. I'm literally in awe at how beautiful everything is, and honestly, I need to start making a wishlist. I've already purchased two lamps. This chair is really calling out to me. Maybe Target will gift it to me? I love to daydream.
All photos via Target